How to easily turn your knowledge and expertise into an ongoing income stream, with minimum risk and effort...
The Internet is undoubtedly a great way of turning your specialized knowledge, intellectual property and ideas into a solid, dependable income stream. By partnering with Cortex Publishing, the world leader in Internet marketing and publishing, you'll be exploiting the power of the Internet to its maximum potential.
Cortex Publishing offers a range of marketing and publishing services, delivered through a unique profit sharing model, that ensures your publishing results are maximized. We work exclusively with established authors, trainers, academics, coaches and other world-leading experts in any given field of knowledge.
Let's start by examining what could go wrong when publishing on the Internet.
Avoiding the pitfalls of Internet publishing
Recently, Joan, an friend of mine who was an expert on studying overseas, had the idea for writing a book for overseas students wanting to study in Australia — in her mind, an extremely hot topic.
She could have published a book through a book publisher, or self-published on the Internet. After considering the difficulties of getting a publisher, and also the low royalties (about 12%), she decided to self-publish on the internet.
So she spent months writing a book, researching, proofreading and checking. It consumed her life. She then paid a web designer to build her website. Finally, the product was launched... and then... Nothing!
For months, she struggled to sell her book. This cost her wasted time, lost profits and heartbreak. What should have been a profitable and positive exercise turned into downright despair.
Joan had made the simple mistake of thinking that producing a good product would result in sales, and somehow the Internet would make it all happen.
Why everything you've been told about the Internet is absolutely dead wrong...
The main problem with relying on web-designers to design you a website is that most have no idea about marketing. It's a common misconception that simply having a website with an order page is enough to generate sales. Whilst you may get some sales, it's often far below the true potential of the product.
Most websites are designed for visual aesthetics, without consideration for how to get visitors, or converting sales opportunities. Put bluntly, bad marketing deprives you of income.
In our experience, it's possible to take a single product that's marketed poorly, and to increase sales by a factor of 10 by applying our marketing techniques.
The Cortex Publishing experience
We have only one aim: to help you convert your knowledge and expertise to an ongoing income.
You can concentrate on what you're good at - creating world class products - whilst we'll work hard on maximizing your sales by applying our proven strategies. We handle all aspects of product delivery, promotion, marketing, ordering and fulfillment, thus providing you with a simple Internet publishing experience.
Our profit sharing model works on one simple principle: we only make money when you make money. It's simply the fairest and least-risk way for authors like yourself to work with us and profit from our expertise.
What we will do for you...
Our strategies for marketing revolve around the following objectives:
- Promoting you as the worldwide leader in your field, and building your own international brand
- Performing market analysis to determine the optimum methods for promotion, publicity, lead generation and conversion to sales
- Creating a loyal client base who will follow you and purchase time and time again
- Give you the benefits and freedom of being a successful author, including working from home, less hours, and an ongoing income.
Ignite your sales using the world's best Internet Marketing
By partnering with Cortex Publishing, you're ensuring that you'll get the competitive edge for the marketing of your products.
You'll out-think and out-sell your competitors with proven Internet marketing techniques such as:
- Optimized pay per click advertising
- Search engine optimization
- E-zine publicity and advertising
- Database building through name-squeeze pages
- Improving conversion through sales letters
- Correct use of audio and video on your website
- Proper principles of web design that captivates the reader and maximizes your sales
- Affiliates, host-beneficiaries and joint ventures
- Email loyalty marketing
Do you have the ingredients for Internet publishing success?
If you meet the following criteria, then you may have the necessary requirements to be a successful author on the Internet.
- A specialized niche market and a worldwide reputation as a leader in your field
- Knowledge that's valuable and in high demand in your niche
- Products that can be sold worldwide and delivered efficiently through the Internet
- The opportunity to create an entire product range for your clients
- The desire to leverage your knowledge into an unlimited income stream
If you ticked all the boxes above, then contact us to discuss how we can either take an existing product of yours and multiply your sales, or how we can help you can become a successful author for the first time, and create for yourself an ongoing and potentially lucrative residual income.
Contact us to commence your Internet publishing success
To find out if you're a suitable partner for Cortex Publishing, we have a simple process:
- Both you and Cortex Publishing sign a mutual confidentiality agreement to protect both parties' ideas and intellectual property
- You put together a 300 word proposal for us, outlining your field of expertise and the opportunity you see in the marketplace
- We'll consult with you via phone/email to assess the potential market opportunity
- We'll undergo our internal (properitary) feasibility assessment to estimate the market demand and identify the best marketing practices for your individual case
- If the opportunity is appealing to both parties, we'll commence a joint-venture partnership
About Cortex Publishing...
Cortex Publishing was established by Linus Chang, one of Australia's leading Internet Marketing experts.
Linus' own websites have sold over a million dollars of products exclusively over the Internet, and Linus has even shared the stage with the world's best Internet Marketers at recent Internet marketing conferences.
Cortex Publishing has a team of the world's best marketing and multimedia experts, ready to partner with you on your journey to Internet publishing success.
